The Coca-Cola Co will report its fourth-quarter and final-year results tomorrow (18 February). Here, just-drinks takes a look at the company’s highs and lows in the three months to the end of December.
- In October, Coca-Cola countered criticism from the charity Oxfam for allegedly failing to tackle disputes over so-called land grabs to fuel the sugar trade. Oxfam had highlighted cases in Brazil and Cambodia where disagreements have arisen over property seized by sugar producers. Coca-Cola said it was working with its sugar suppliers to recognise and safeguard the rights of communities and traditional peoples. The following month, the company said it was adopting a “zero-tolerance” policy on land grabs.
- At the end of October, the company announced a new US$106m bottling plant in China’s Hebei region. The 42-acre plant is part of a wider investment programme in the country.
- Also in October, the group launched a carbonated extension to its water brand Dasani in the US, Dasani Sparkling.
- In November, Coca-Cola completed its takeover of US firm Zico Beverages. The company first invested in Zico Beverages in 2009, and took majority control in 2012.
- In December, the firm announced a shake-up of its North American operations, returning it to separate business and bottler arms. The move is part of Coca-Cola’s plan to restore a franchise model instead of owning bottlers.
- Also in December, the Brazilian unit of Coca-Cola was ordered to pay compensation to the Brazilian Football Confederation for the improper use of images in an advertising campaign in the country. The fine comes ahead of this year’s World Cup in Brazil, but dates back to a campaign from 2009.
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