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Product Launch - US: The Coca-Cola Co's Dasani Sparkling

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The Coca-Cola Co's Dasani Sparkling

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Category - Soft drinks, carbonated water, flavoured

Available - From December

Location - US, nation-wide

Price - SRP of US$4.59-$4.99 per 12x12oz pack

Distribution - The Coca-Cola Co

The Coca-Cola Co has launched a carbonated extension to its water brand Dasani in the US.

Dasani Sparkling is zero-calorie and comes in Lime, Lemon, Berry and Apple flavours as well as unflavoured. It will be available in a 12x12-ounce pack, a 24x12-ounce variety pack and in PET PlantBottles in 20-ounce and one-litre sizes. 

Dasani Sparkling follows Coca-Cola's liquid flavour enhancer Dasani Drops, which was launched in the US last September.


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