On Wednesday, Brown-Forman will report its second-quarter and first-half results. Here, just-drinks takes a look at the company’s performance in the three months to the end of October:
- In early August, the company announced the re-introduction of its Jack Daniel’s Sinatra variant in the UK
- In the US, a new TV ad was launched for the group’s Southern Comfort brand
- At the end of August, Brown-Forman revealed details of a new campaign to celebrate Jack Daniel’s birthday
- In September, a new variant of the brand was launched in the US
- The same month, the company revealed details of a new distillery for its Old Forester Bourbon brand
- In October, Woodford Reserve variant, Double Oaked was launched into the UK on-trade
- Later in the month, Brown-Forman announced details of a new, year-long, share buyback scheme
Subscribe to Just Drinks for just £1 for 1 month
Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.
As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the apparel industry’s trajectory and the priorities shaping the profession.
What’s included in your subscription:
- Personalized Access: Secure login to Just Drinks
- Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
- Case Studies & Deep Dives: Real-world applications and in-depth analyses.
- Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.
Ready to stay informed?
