The campaign launches next month

The campaign launches next month

Brown-Forman has released details of this year's UK campaign to celebrate the birthday of Jack's Daniel's, the founder of the American whiskey brand.

The initiative, entitled 'Jack's Birthday: Your Party', will include a series of on-trade promotions and VIP parties in the country next month. A consumer promotion will also run on a bespoke Jack Daniel's website.

Prizes include concert tickets and a trip for two to the Jack Daniel's distillery in Lynchburg, Tennessee.

It is the fifteenth year a campaign has been run to celebrate the founder of the Tennessee whiskey brand, who Brown-Forman claims was born “sometime in September”.

Total spend on the campaign was not disclosed.

The Jack Daniel's distillery was officially registered with the US Government in 1866.