Brown-Forman will report its first-quarter results tomorrow. Here, just-drinks takes a look at the highs and lows for the company in the three months to the end of July:
- In May, the Jack Daniel’s owner said it was pleased a rival had agreed to change packaging on one of its whiskey brands after legal action
- In June, Brown-Forman launched football-themed packaging for its El Jimador Tequila brand as the FIFA World Cup got underway in Brazil.
- Also, in June, the firm aired the latest TV spot for its Southern Comfort brand in the US.
- In July, Brown-Forman cut the ribbon on a new cooperage as it sought to keep pace with global Jack Daniel’s demand.
- At the end of July, the company announced the launch of two El Jimador extensions, Mango Mango and Mexican Lime.
Go deeper with GlobalData
