Miller Fortune, MillerCoor’s new high abv beer, has succeeded in attracting fresh consumers to the category three months on from its launch, the brewer’s CEO has claimed.
just On Call – Fortune favours MillerCoors in fight to boost beer category – CEO
Miller Fortune, MillerCoor's new high abv beer, has succeeded in attracting fresh consumers to the category three months on from its launch, the brewer's CEO has claimed.
May 8, 2014