Dr Pepper Snapple Group’s CEO has claimed that its low-calorie Ten portfolio is enticing lapsed consumers back to CSDs, but admitted the category as a whole remains “difficult”.
just On Call – Dr Pepper Snapple Group’s Ten bringing consumers back to CSDs – CEO
Dr Pepper Snapple Group's CEO has claimed that its low-calorie Ten portfolio is enticing lapsed consumers back to CSDs, but admitted the category as a whole remains “difficult”.
July 24, 2013