There was an outbreak of eyebrow raising earlier this year when the Coca-Cola Co confirmed it was relaunching Sprite in the UK with some of the sugar replaced with stevia. Rejigging a formula to suit the Zeitgeist had an air of New Coke about it. But it wasn’t a bold step by Coca-Cola – it was the logical one.
In the Spotlight – Coca-Cola Life
There was an outbreak of eyebrow raising earlier this year when the Coca-Cola Co confirmed it was relaunching Sprite in the UK with some of the sugar replaced with stevia.