How to avoid 'rainbow-washing' your beverage brand this Pride month - Consumer Trends - Just Drinks
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How to avoid ‘rainbow-washing’ your beverage brand this Pride month – Consumer Trends

By Laura Foster 15 Jun 2021 (Last Updated June 15th, 2021 14:33)

Here we are, smack in the middle of this year's Pride month. Consumer Trends observer Laura Foster considers how drinks brands can push their rainbow-related credentials.

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