The impressive contribution to Gruppo Campari of the Grand Marnier brand in the first nine months of 2016 took many industry observers by surprise. Having only taken over the liqueur’s global distribution in July last year, the group will consider Grand Marnier to be “key in 2017”, according to one analyst.
How important will Grand Marnier be to Gruppo Campari? – Analysis
The impressive contribution to Gruppo Campari of the Grand Marnier brand in the first nine months of 2016 took many industry observers by surprise.
March 2, 2017