Amazon held its fourth annual Prime Day earlier this month. It again lasted more than a day – 36 hours to be exact – and took in new countries as the e-commerce titan sought to offer members to its Prime service a multitude of deals. Andrew Pearl, director of strategy and insight in the EMEA region for e-commerce analytics firm Profitero, surveys some of the ways grocery featured.

Stay informed for just £1! *

Get access to unbiased and data-driven news with a subscription to Just Drinks.

What’s included in your subscription:

  • Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
  • Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot
    beverages
  • Unrivalled drinks industry comment from Dean Best, Jessica Broadbent and leading sector specialists

Have a Subscribtion Sign in

Get help with subscribing or signing in

*30-day digital subscription for £1. Available to new subscribers only