Earlier this week, data company Nielsen CGA has released its first market report to compare the US on-trade with the UK’s. The 52-week comparison forms part of Nielsen’s new On-Premise Measurement Program, the first programme the company has launched that offers a fully-projected on-trade measure for the US alcohol market. Here are some of the key takeaways (US numbers 52 weeks to 30 January; UK numbers 52 weeks to 23 January):
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