In late-July, Coca-Cola European Partners unveiled an increased 2020 target for recycled content in its plastic bottles in the UK. just-drinks’ sustainability commentator, Ben Cooper, believes this news also underlines the role that brands can play in encouraging consumers to recycle.
How brands are looking to utilise sustainability to connect with consumers – Sustainability Spotlight
In late-July, Coca-Cola European Partners unveiled an increased 2020 target for recycled content in its plastic bottles in the UK. just-drinks' sustainability commentator, Ben Cooper, believes this news also underlines the role that brands can play in encouraging consumers to recycle.
August 8, 2017