In mid-February, Heineken reported a near-12% decline in its 2020 sales. The 12-month performance was the worst of the major multi-national brewers, with Anheuser-Busch InBev’s top-line down 3.7%, Carlsberg falling 8.4% and Molson Coors at -8.7%. Here, just-drinks picks through the brewer’s performance over the last five years for the trends set to affect the company, specifically, and the global beer category, more broadly.
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