Yesterday, Gruppo Campari announced plans to take over Marnier-Lapostolle in a deal worth US$761.4m. In the notes that followed, analysts have hailed the deal not only for the geographical boost it will offer Campari, but also for the group’s addition of a sixth global brand to its spirits stable, in Grand Marnier (the other five are Campari, Aperol, Skyy vodka, Wild Turkey whiskey, and Appleton rum).
Marnier-Lapostolle – What has Gruppo Campari bought for US$760m? – Click here for the facts
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