Anti-counterfeiting measures have been around for a while, and various closures have appeared on the market to stop empty bottles from being topped up with fake product. But drinks companies have started going one step beyond, and now opening a bottle can put consumers in the spotlight, enter them into competitions and give them brand information. New technology can also provide supply chain information. And it still lets the drinker know that what they are consuming is the real deal.
Four bottles that tell you when they are open – Analysis
Anti-counterfeiting measures have been around for a while, and various closures have appeared on the market to stop empty bottles from being topped up with fake product. But drinks companies have started going one step beyond, and now opening a bottle can put consumers in the spotlight, enter them into competitions and give them brand information.
July 15, 2015