US drinks manufacturers have launched uniformed, voluntary guidelines for food and drink products marketed to children in a response to mooted government voluntary standards. Ben Cooper examines whether the industry move can forestall government action.
Focus – US Drinks Companies Seize Initiative on Kids Marketing
US drinks manufacturers have launched uniformed, voluntary guidelines for food and drink products marketed to children in a response to mooted government voluntary standards. Ben Cooper examines whether the industry move can forestall government action.
July 22, 2011