A new generation of flavourings is helping Diageo’s scientists to match the quality of bar drinks with pre-mix cocktails that target a consumer shift to at-home consumption in recession-hit Western markets.
Focus – Flavour revolution spurs Diageo cocktail culture
A new generation of flavourings is helping Diageo's scientists to match the quality of bar drinks with pre-mix cocktails that target a consumer shift to at-home consumption in recession-hit Western markets.
July 6, 2010