Coca-Cola’s fourth-quarter and full-year results, published earlier this month, appear to offer further vindication for the company’s investment in developing markets. But, Ben Cooper writes, while such investment provides growth opportunities it can heighten sustainability issues.
Focus – Emerging Markets Still Producing for Coca-Cola Co, Despite Chinese Blip
Coca-Cola’s fourth-quarter and full-year results, published earlier this month, appear to offer further vindication for the company’s investment in developing markets. But, Ben Cooper writes, while such investment provides growth opportunities it can heighten sustainability issues.
February 21, 2011