Earlier today (4 June), Brown-Forman posted its Q4 and FY results. Here, just-drinks takes a closer look at the company’s performance by region and brand in the 12 months to the end of April.
Regions
Go deeper with GlobalData
The company saw reported net sales grow 4% in the US, and 1% in developed markets outside of the US. Sales in emerging markets rose by 8% on a reported basis.
The group’s sales in Turkey jumped 24% as Brown-Forman continued to gain share after investing in an owned distribution model three years ago. Russia also saw strong year-over-year growth for the company, with reported net sales up 19%. In China, though still a small market for the company, reported net sales were up 64%.
In Southeast Asia reported net sales rose by 25%, driven by double-digit gains in Thailand, India and Indonesia, Brown-Forman said. Ukraine, Kazakhstan, and Georgia saw aggregate reported net sales up by 48% for the group.
See Also:
UK reported net sales climbed by 9% for Brown-Forman, while Germany delivered 13% growth. In France, reported net sales were up by 18%. In Australia’s reported net sales were down 8%, “constrained by a challenging economic backdrop and weak consumer confidence”, Brown-Forman said.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataGlobal Travel Retail collectively delivered 18% reported net sales growth for the group, driven by product launches such as Jack Daniel’s Tennessee Honey and Jack Daniel’s Sinatra Select.
Brands
Jack Daniel’s Tennessee Whiskey grew reported net sales by 5% globally, with markets outside of the US up 7%. Notable growth drivers for the Jack Daniel’s trademark outside of the US included France, Germany, Russia, Turkey and Brazil, Brown-Forman said.
Jack Daniel’s Tennessee Honey’s global reported net sales increased by 32%, despite “a very challenging comparison” against fiscal 2013 when Tennessee Honey’s net sales doubled, the company said.
Reported Tennessee Honey net sales in the US jumped by 17% reported while underlying net sales outside of the US increased by 62% on the global roll-out of the brand.
Brown-Forman’s portfolio of super and ultrapremium whiskey brands, comprising Woodford Reserve and Woodford Reserve Double Oaked, Jack Daniel’s Single Barrel, Gentleman Jack, Sinatra Select, No. 27 Gold, and Collingwood, collectively grew reported net sales 16% in the year. Woodford Reserve’s family saw reported net sales climb by 25%.
The Casa Herradura family of Tequila brands delivered 4% reported net sales growth in the US, but was down 9% in Mexico.
