Whilst reports suggest that overall alcohol consumption is declining, it seems the craft beer industry is capitalising on the public’s over-familiarity with mass-market beer brands and instead turning to more innovative flavours of beer, backed by creative branding and marketing campaigns. Stuart Whitwell from Intangible Business surveys the scene.
Focus – Branding in the Craft Beer Industry
Whilst reports suggest that overall alcohol consumption is declining, it seems the craft beer industry is capitalising on the public’s over-familiarity with mass-market beer brands and instead turning to more innovative flavours of beer, backed by creative branding and marketing campaigns. Stuart Whitwell from Intangible Business surveys the scene.
March 10, 2014