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Britvic has outlined several category trends to help boost soft drinks sales in the UK this year. As part of its latest Soft Drinks Review, which is published annually, the Robinson’s owner says retailers need to adapt to a changing market. The firm picked out five key growth drivers for 2018:

  • Inspired lifestyle choices
  • Sensational social experiences
  • Elevated food moments
  • Especially for adults
  • Created for kid

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