Datamonitor’s latest report, ‘eVolution in Alcoholic Drinks Marketing’ identifies the key features of a successful online presence for alcoholic drinks brands and looks at the future of eCommerce for the industry. Alcoholic drinks marketing is now a more diverse and dynamic process than ever before. With consumers becoming less receptive to standard mass promotions and with technological advances opening new, more personalized communication opportunities, the face of drinks promotion is changing.

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