Danish brewer Carlsberg is dreaming of England glory as the official sponsor of this year’s Euro 2000 football championships. Chris Brook-Carter teamed up with the brewer and some selected hacks for an afternoon of penalties and pints. As a motley crew of trade press strapped on football boots (many of which hadn’t seen the light of day since England last won a penalty shoot out) to be put through their paces by Peter Shilton and Phil Neale at Fulham football ground, Carlsberg, the Danish brewer, officially launched its sponsorship of Euro 2000, last Friday.

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