Yesterday, Diageo presented some of its newer spirits and beer launches to the media in an innovation showcase at the company’s London city centre headquarters. In a wide-ranging presentation, Diageo’s global head of innovation, Michael Ward, talked about the importance of recruiting new consumers – and keeping current ones – through the group’s product pipeline.
Diageo’s “peak innovation” belies more selective approach to NPD – Focus
Yesterday, Diageo presented some of its newer spirits and beer launches to the media in an innovation showcase at the company's London city centre headquarters. In a wide-ranging presentation, Diageo's global head of innovation, Michael Ward, talked about the importance of recruiting new consumers - and keeping current ones - through the group's product pipeline.
July 3, 2019