Late last week, Diageo’s Latin America & Caribbean president Alberto Gavazzi hosted a conference call with analysts. Gavazzi offered some insight into the region’s burgeoning Scotch market, as well as plans for cachaça and the rise of cocktail culture. Here, just-drinks takes a closer look at some key points from the call. 

The Latin America & Caribbean market

  • Beer accounts for more than 80% of total beverage alcohol consumption
  • Per capita consumption of international-style spirits is about half of what is in the US
  • Total beverage alcohol volumes to grow at a CAGR of around 2% over the next few years
  • An additional 7m legal purchasing age consumers each year to 2020
  • Emerging middle class will continue to grow

The ‘primary’ Scotch whisky segment

Stay informed for just £1! *

Subscribe to Just Drinks for unbiased coverage of the global drinks industry, offering insights into the corporate strategies of beverage manufacturers and brands worldwide.


What’s included in your subscription:
  • Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
  • Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot beverages
  • Unrivalled drinks industry comment from leading sector specialists

Ready to stay informed? Subscribe now and gain access to exclusive content.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Subscribe

Have a subscription? Sign in

For further details on subscribing, click here. Need multi-user access? Explore our corporate subscriptions now.

*After your 1-month trial, your subscription will continue at £315 per year.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.