When Molson Coors announced the launch of a “revitalisation plan” earlier this year, much was made of the group’s decision to change its name. The switch to Molson Coors Beverage Co suggested a “pivot away from beer“, a suggestion that has plenty of evidence to back it up – hello, Vizzy hard seltzer!

Stay informed for just £1! *

Get access to unbiased and data-driven news with a subscription to Just Drinks.

What’s included in your subscription:

  • Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
  • Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot
    beverages
  • Unrivalled drinks industry comment from Dean Best, Jessica Broadbent and leading sector specialists