Coca-Cola : New Name But Business as Usual for UK Market Leader
Coca-Cola Enterprises, which recently changed its name from Coca-Cola & Schweppes Beverages, continues to lead the way in Britain's £7 billion soft drinks market.
The name change really clarifies a situation which has existed since February 1997, when Coca-Cola & Schweppes Beverages (CCSB) was acquired for £1.2 billion by US-based Coca-Cola Enterprises, the world’s largest bottler of Coca-Cola products. Based in Atlanta, Coca-Cola Enterprises is the biggest bottler in the US and has also established a strong presence in northern Europe, including leadership of the British soft drinks market.
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