Ahead of the release on Wednesday of Carlsberg’s results for the fourth quarter and the 12 months of 2016, here’s a look at the events that shaped the three months to the end of December for the brewer.
- After a quiet start to the quarter, Carlsberg’s UK division announced in mid-October that it would launch Celia, a gluten-free lager brand from Czech, in the market. Two expressions are available, both of which are produced using a de-glutenisation process.
- As the month drew to a close, the group confirmed local reports out of Vietnam claiming it has held discussions with the country’s government regarding its holding in Hanoi Beer Alcohol & Beverage Corp (Habeco). The state-controlled brewer is reportedly up for sale, although what a transaction would mean for Carlsberg’s 17% stake in Habeco is still not clear.
The Vietnamese beer market – Click here for a just-drinks focus
- Then, in November, CEO Cees ‘t Hart said the group had begun brewing the Brooklyn beer brand under licence in Europe. Carlsberg has a strong relationship with US-based Brooklyn Brewery, having set up two Scandinavian facilities with the company in the last three years.
- The company was moved in late-November to counter claims of patent law abuse: Pressure group No Patents on Seed had argued that Carlsberg had secured the patent rights for three new types of barley, but the brewer partnered with Heineken to say that the patents were not for the barley strands, but for the technique used in their development.
- Baltika Breweries, Carlsberg’s Russian division, announced in November that it is starting exports to Oman. The unit began its shipments to the Middle Eastern country – which has no domestic brewing presence – with the Baltika 3 brand.
- Finally in Q4, we returned to the UK, where the company relaunched the Carlsberg Export brand. Targetting Millennial consumers, Carlsberg’s unit in the country showcased stronger Danish cues on the packaging for the brand, which is produced at one of the company’s UK facilities, in Northampton.
Subscribe to Just Drinks for just £1 for 1 month
Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.
As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the drinks industry’s trajectory and the priorities shaping the profession.
What’s included in your subscription:
- Personalized Access: Secure login to Just Drinks
- Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
- Case Studies & Deep Dives: Real-world applications and in-depth analyses.
- Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.
Ready to stay informed?
Subscribe to unlock exclusive content.
Already a subscriber? Sign in to access your account.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataPleasecomplete this form to request more information, and a representative will be in touch shortly.
