Analysis

The Vietnamese beer market - Focus

Most popular

What will be Pernod Ricard's priorities?

Why consumers want more experiential marketing

What are Diageo's priorities for the years ahead?

Pernod Ricard Performance Trends 2014-2018 - data

MORE

Heineken's management team has been in Vietnam this week for the company's annual Financial Markets Conference. CEO Jean-François van Boxmeer called the country the "poster child" for international beer thanks to its strong demographics and growing demand. Here's a snapshot of Heineken's current position in Vietnam and how the market is developing, as outlined by Heineken's Vietnam MD, Leo Evers.


Related Content

The Asia-Pacific beer market and Heineken - Focus

The Asia-Pacific beer market and Heineken - Focus...

Why Vietnam is the next beer battleground - Analysis

Why Vietnam is the next beer battleground - Analysis...

Why Asia is the latest front in the craft beer battle - Comment

Why Asia is the latest front in the craft beer battle - Comment...

"We are in the beer business, we're not in the banker business" - Interview, Sapporo Holdings presid...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?