On Wednesday, Carlsberg will announce its second-quarter and half-year results. Here, just-drinks looks at the brewer’s activities in the three months to the end of June.
- In mid-April, Carlsberg gave an indication of its future strategy for growth, through its targeting of Asia’s burgeoning beer markets. The group confirmed it had launched Tuborg in Vietnam, claiming the brand is “perfectly suited for Vietnamese consumers”.
The Vietnamese beer market – Click here for a just-drinks focus
- In the UK, the company’s division readied the release of two craft products – one a beer, the other a cider – to the country’s on-premise channel.
- As it announced its first-quarter sales performance in May, Carlsberg’s CEO, Cees ‘t Hart confirmed there would be more brewery closures in China.
- Meanwhile, analysts at Barclays said in mid-May that the company’s recovery strategy was on track. “The process of putting Carlsberg back on the path to higher and more consistent sales and earnings is well underway,” the analysts said, after the group flagged its cost-saving efforts.
- Back to the UK at the end of the quarter, and the brewer’s unit in the country announced in late-June that it intends to close its self-owned distribution operations. Between now and 2018, the division will withdraw its porterage services and transfer its remaining logistics presence to DHL Tradeteam.