On Wednesday, Brown-Forman will report its third-quarter results. Here, just-drinks takes a look at the company’s performance in the three months to the end of January:
- At the start of November, Brown-Forman launched a motel-themed marketing push in the US for its Jack Daniel’s American whiskey
- Next, the company enlisted comedian Danny McBride to push a new serve for its ailing Southern Comfort brand
- Towards the end of the month, Brown-Forman said it would “vigorously” contest a lawsuit issued by Sazerac over online advertising practices for Jack Daniel’s Tennessee Fire
- At the start of December, the company reported its Q2 and H1 results. Six-month sales dipped, while profits came in flat
- Speaking after the results announcement, CEO Paul Varga said prices for North American whiskey would start to rise if global demand leached stocks
- In mid-January, Brown-Forman agreed to sell its Southern Comfort and Tuaca spirits brands to Sazerac in a deal worth US$543.5m. The move followed months of speculation
- The company ended the quarter with a US$1bn share repurchase programme
Q2 and H1 highlights
- Half-year net profits held steady at US$356m
- Net sales in six months to end of October slipped by 3% to $2bn
- Operating profits inched up by 1% to $529m
- Q2 net profits dipped by 3% to $200m
- Net sales in three months to end of October were down by 4% to $1.1bn
- Operating profits came in flat at $302m
Subscribe to Just Drinks for just £1 for 1 month
Stay ahead with unbiased news, expert commentary, and in-depth features on global topics.
As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and professionals to offer unique thought leadership and analysis. Gain a deeper understanding of the drinks industry’s trajectory and the priorities shaping the profession.
What’s included in your subscription:
- Personalized Access: Secure login to Just Drinks
- Industry News & Expert Commentary: Timely updates and exclusive C-level interviews.
- Case Studies & Deep Dives: Real-world applications and in-depth analyses.
- Exclusive Subscriber Newsletter: Weekly top features, plus a new thematic report and webinar.
Ready to stay informed?
Subscribe to unlock exclusive content.
Already a subscriber? Sign in to access your account.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataPleasecomplete this form to request more information, and a representative will be in touch shortly.
