With Australian dollar exchange rates climbing steeply, a drinks industry that has always relied on exports is always going to be in a tough corner. Add that to an increasingly crowded drinks export marketplace worldwide, the risk of climate change, and increasing environmental problems at home, the Australian drinks business is pushing forward in a tough atmosphere. But within this challenging sector, innovators are making progress and its companies are breathing new life into flagging segments through novel varieties, fresh packaging, and unique marketing that addresses emerging consumers’ needs – such as the rise in demand for ‘green’ products. just-drinks takes a detailed look at a world-beating drinks industry.
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