The trials and tribulations of the white spirits category proved of interest to the analyst community in their notes following the release of Diageo’s first-half results. On the one hand, baijiu is having a great time in China. On the other, vodka continues to struggle in the US.
Baijiu, vodka and the white spirits challenge for Diageo – Analysis
The trials and tribulations of the white spirits category proved of interest to the analyst community in their notes following the release of Diageo's first-half results. On the one hand, baijiu is having a great time in China. On the other, vodka continues to struggle in the US.