This week, Anheuser-Busch InBev is holding a host of analyst presentations in Johannesburg, South Africa. Here’s a low-down on the company’s footprint in the country and in Africa, as well as its future expectations for the continent.
Africa
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- Africa’s population stands at about 1.2bn. About 100m middle-class Africans live in urban areas, a number that is growing fast
- In the coming years, Africa will represent 50% of the world’s population growth
- The continent’s 18-to-24 age group will grow by 29% in the next ten years
- In ten years’ time, A-B InBev expects 47% of the African population to be living in urbanised areas
- The brewer says that in the next decade, the weight of the Africa Zone on its total sales will increase by four percentage points “in a purely organic way”. Africa will represent at least 20% of A-B InBev’s total volume growth
- Consumption across Africa is still dominated by informal alcohol. “Many of our consumers have to work hours to earn enough money to buy a beer, compared to minutes” in developed countries, according to A-B InBev Africa head Ricardo Tadeau
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