This month sees The Coca-Cola Co introduce Coca-Cola Life, a new variant of its namesake CSD brand in the UK. Stuart Whitwell from Intangible Business considers the chances of success for the extension.
Analysis – Will Coca-Cola Life be Short-Lived?
This month sees The Coca-Cola Co introduce Coca-Cola Life, a new variant of its namesake CSD brand in the UK. Stuart Whitwell from Intangible Business considers the chances of success for the extension.
September 8, 2014