While Netherlands-based Heineken has been busy snapping up assets in the likes of Latin America and Asia-Pacific in recent years, the company still has too many chips on Europe. The time is fast approaching, then, for the brewer to go shopping again, ideally a little further from home.
Analysis – Time for Heineken to make a European break
While Netherlands-based Heineken has been busy snapping up assets in the likes of Latin America and Asia-Pacific in recent years, the company still has too many chips on Europe. The time is fast approaching, then, for the brewer to go shopping again, ideally a little further from home.
October 23, 2014