When Pernod Ricard paid EUR5.69bn for Absolut owner Vin & Sprit in 2008, it was seen as the most expensive major spirits purchase in terms of EBITDA multiples.
Analysis – Suntory’s US$16bn Beam Inc move a “high price”
When Pernod Ricard paid EUR5.69bn for Absolut owner Vin & Sprit in 2008, it was seen as the most expensive major spirits purchase in terms of EBITDA multiples.
January 13, 2014