Nick Fell, SABMiller’s group marketing director, freely admits that there are many parts of the world where beer advertising is “offensive to women”. After years of stereotyping and male-dominated ads, big beer firms are finally waking up to the fact that such a rough-edged attitude is doing more harm than good.
Analysis – SABMiller sharpens its female focus
Nick Fell, SABMiller’s group marketing director, freely admits that there are many parts of the world where beer advertising is “offensive to women”. After years of stereotyping and male-dominated ads, big beer firms are finally waking up to the fact that such a rough-edged attitude is doing more harm than good.
October 6, 2014