As The Coca-Cola Co struggles against profit falls and investor insurrection, there has been talk that the company is in need of a “reset”. CEO Muhtar Kent hinted at this last month, when he acknowledged the “new normal” in his firm’s trading environment. There were also signs of a new direction for Coca-Cola when it unveiled a new dairy launch in the US, Fairlife milk.

Stay informed for just £1! *

Get access to unbiased and data-driven news with a subscription to Just Drinks.

What’s included in your subscription:

  • Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
  • Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot
    beverages
  • Unrivalled drinks industry comment from Dean Best, Jessica Broadbent and leading sector specialists

Have a Subscribtion Sign in

Get help with subscribing or signing in

*30-day digital subscription for £1. Available to new subscribers only