As The Coca-Cola Co struggles against profit falls and investor insurrection, there has been talk that the company is in need of a “reset”. CEO Muhtar Kent hinted at this last month, when he acknowledged the “new normal” in his firm’s trading environment. There were also signs of a new direction for Coca-Cola when it unveiled a new dairy launch in the US, Fairlife milk.
Analysis – Britvic shows The Coca-Cola Co how to reset
As The Coca-Cola Co struggles against profit falls and investor insurrection, there has been talk that the company is in need of a “reset”. CEO Muhtar Kent hinted at this last month, when he acknowledged the “new normal” in his firm's trading environment. There were also signs of a new direction for Coca-Cola when it unveiled a new dairy launch in the US, Fairlife milk.
November 28, 2014