Amongst other findings the new ReutersBusiness Report (RBI) Strategies in Organics reveals the following:

  1. European organics will be worth US$15.9bn by 2004
  2. Increasing polarisation between non-organic and 100% organic
  3. Increasing polarisation between ‘child safety’ and ‘adult indulgence’
  4. Average organic price premiums will drop by 5%

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