Driven by the increasing consumer demandfor more control over intake of artificial additives and genetically modified (GM)ingredients and aggressive retailer and governmental support, organics has achieved thenecessary ‘mainstream momentum’ to secure its place on the supermarket shelves.The future is unlikely to ‘be 100% organic’, but ‘100% organic’product will be a major segment within the total food and drinks industry of the 21stcentury.

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