De Kuyper Royal Distillers is a family-owned liqueur and premium botanical-base spirits company that has been in the market since 1695.
It is a Category Award Winner in the 2023 Just Drinks Excellence Awards for Product Launches – RTS Cocktails, following the successful launch of a new range of pre-mixed drinks for both the on-trade and off-trade.
The company owns and produces a range of liqueurs including Peachtree, Heering, Kwai Feh, Acqua Bianca,MUYU, Dutch Cacao, Mandarine Napoléon, Bébo and the botanical-based spirits of the Rutte gin and genever.
During the Covid-19 pandemic, there was a massive increase in the consumption of cocktails at home, and interest in cocktails more generally, and the company has seized the opportunity to expand its range to match this demand.
The latest product launches saw the company unveil a range of five new batched De Kuyper cocktails for on-trade partners. The flavors include Espresso Martini, Pornstar Martini, Mojito, Strawberry Mojito and Piña Colada.
All are made with premium De Kuyper liqueurs such as Crème de Café, Wild Strawberry and Passionfruit, have ABVs ranging from 12 to 18% and come in 1-liter bottles.
The company followed this up with the launch of six further ready-to-serve cocktails for consumers to enjoy at home. The six varieties include: Espresso Martini, Passionfruit Martini, Piña Colada, Strawberry Daiquiri, Cosmopolitan and Clover Club.
De Kuyper Royal Distillers is a family-owned liqueur and premium botanical-base spirits company founded in 1695 by Petrus De Kuyper. The company is headquartered in Schiedam near Rotterdam (NL). De Kuyper Liqueurs is the global market-leading brand in cocktail liqueurs.
“We developed De Kuyper Batched Cocktails with our on-trade partners in mind, partners who want to serve high-quality, great tasting cocktails but don’t always have the time to fully prepare themselves to mix them. We didn’t compromise; we put quality first to craft the real deal, as close as possible to the freshly made perfect serve. That’s the same for our De Kuyper Ready to Serve Cocktails: consumer can discover the world’s favourite cocktails and enjoy the best and consistent quality drinks in a matter of seconds at home or wherever they want,” explains Mark de Witte, CEO of De Kuyper Royal Distillers. “Being the ‘Home of the Cocktail,’ our new initiative perfectly fits with our vision to democratize cocktails and enable everyone to mix and enjoy best tasting cocktails,” adds de Witte.
De Kuyper is both the owner and the producer of a number of world-famous liqueurs such as Peachtree, Heering, Kwai Feh, Acqua Bianca, Muyu, Dutch Cacao, Mandarine Napoléon, Bébo and the botanical-based spirits of the Rutte gin and genever.
De Kuyper has been awarded “Liqueur Producer of the Year” at the International Spirits Competition (ISC) four years in a row (2019-2021). Mark de Witte is the company’s global CEO.
Buitenhavenweg 98, 3113 BE Schiedam
Tel: +31 (0)10 42 79 700