The UAE market accounts for nearly 72% of the Middle East, North African whiskey market size. The market registered a compound annual growth rate (CAGR) of 2.1% during 2017-22 and 14% growth over 2021. According to GlobalData’s deep-dive analysis report, the UAE whiskey market databook, scotch whisky accounted for a notable share of 96% among various whiskey segments in the market in 2022, followed by american whiskey. The report also provides in-depth analysis and market forecast to 2027. Buy the report here.
Smarter leaders trust GlobalData
According to GlobalData’s company and brand analysis, William Grant & Sons, Pernod Ricard Group and Diageo held significant shares in the United Arab Emirates whiskey market in 2022. Concurrently, Glenfiddich, Chivas Regal and Johnnie Walker led in terms of brand market share. William Grant & Sons had the leading market share by volume in 2022. Companies operating in the United Arab Emirates whiskey market continue to use innovation to target gaps in product offering. Continuous tracking of market size and company performance is important to help competitors capture and maximize profits.
GlobalData’s channel analysis reveals that on trade were the key channel of purchase for whiskey, along with food & drinks specialists. Also, others recorded a notable growth during the COVID-19 pandemic, as consumers were forced to stay at home due to restricted movement opportunities.
On trade constituted the highest market share by volume in 2022. Consumers preferred this channel for its product assortment and competitive pricing. Food & drinks specialists was the next preferred channel in the United Arab Emirates market.
With a growing number of consumers seeking to experiment with novel products, manufacturers and brands need to constantly innovate their flavours and formulations to remain relevant and competitive. Additionally, the popularity of e-commerce has made it easier for shoppers to compare product features and offerings across different brands.
To further understand and explore GlobalData’s insight into the whiskey category and market forecast to 2027, buy the report here.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.
GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s Consumer Intelligence Center sets the gold standard for data, insight and analysis of the consumer goods sector. GlobalData’s Sector Market Data helps users analyze market sizes of industries, sectors, and categories, in both value and volume terms. The platform also helps users to visualize data by channels and key players, across multiple geographies and categories.
