The Romania market accounts for nearly 2% of the Eastern European whiskey market size. The market registered a compound annual growth rate (CAGR) of 1.5% during 2017-22 and 4% growth over 2021. According to GlobalData’s deep-dive analysis report, Romania whiskey market databook, scotch whisky accounted for a notable share of 53% among various whiskey segments in the market in 2022, followed by other whisk(e)y. The report also provides in-depth analysis and market forecast to 2027. Buy the report here.
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According to GlobalData’s company and brand analysis, Diageo, Brown-Forman and Pernod Ricard Group held significant shares in the Romania whiskey market in 2022. Concurrently, Johnnie Walker, Jack Daniel’s and Ballantine’s led in terms of brand market share. Diageo had the leading market share by volume in 2022. Companies operating in the Romania whiskey market continue to use innovation to target gaps in product offering. Continuous tracking of market size and company performance is important to help competitors capture and maximize profits.
GlobalData’s channel analysis reveals that hypermarkets & supermarkets were the key channel of purchase for whiskey, along with food & drinks specialists. Also, on trade recorded a notable growth during the COVID-19 pandemic, as consumers were forced to stay at home due to restricted movement opportunities.
Hypermarkets & supermarkets constituted the highest market share by volume in 2022. Consumers preferred this channel for its product assortment and competitive pricing. Food & drinks specialists was the next preferred channel in the Romania market.
Among the top Eastern European markets, Bulgaria accounted for the highest volume share in 2022, followed by Poland, Hungary, the Czech Republic, Romania, and the Ukraine.
With a growing number of consumers seeking to experiment with novel products, manufacturers and brands need to constantly innovate their flavours and formulations to remain relevant and competitive. Additionally, the popularity of e-commerce has made it easier for shoppers to compare product features and offerings across different brands.
To further understand and explore GlobalData’s insight into the whiskey category and market forecast to 2027, buy the report here.
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