The Austria market accounts for nearly 1% of the Western European vodka market size. The market registered a compound annual growth rate (CAGR) of -0.7% during 2017-22 and 4% growth over 2021. According to GlobalData’s deep-dive analysis report, Austria vodka market databook, unflavored vodka accounted for a notable share of 87% among various vodka segments in the market in 2022, followed by flavored vodka. The report also provides in-depth analysis and market forecast to 2027. Buy the report here.
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According to GlobalData’s company and brand analysis, Bacardi, Pernod Ricard Group and Spi Group held significant shares in the Austria vodka market in 2022. Concurrently, Eristoff, Absolut and Stolichnaya led in terms of brand market share. Bacardi had the leading market share by volume in 2022. Companies operating in the Austria vodka market continue to use innovation to target gaps in product offering. Continuous tracking of market size and company performance is important to help competitors capture and maximize profits.
GlobalData’s channel analysis reveals that food & drinks specialists were the key channel of purchase for vodka, along with hypermarkets & supermarkets. Also, on trade recorded a notable growth during the COVID-19 pandemic, as consumers were forced to stay at home due to restricted movement opportunities.
Food & drinks specialists constituted the highest market share by volume in 2022. Consumers preferred this channel for its product assortment and competitive pricing. Hypermarkets & supermarkets was the next preferred channel in the Austria market.
Among the top Western European markets, Germany accounted for the highest volume share in 2022, followed by Austria, Finland, the UK, Sweden, Greece, France, Norway, Italy, Switzerland, Denmark, Belgium, the Netherlands, Portugal, and Spain.
With a growing number of consumers seeking to experiment with novel products, manufacturers and brands need to constantly innovate their flavours and formulations to remain relevant and competitive. Additionally, the popularity of e-commerce has made it easier for shoppers to compare product features and offerings across different brands.
To further understand and explore GlobalData’s insight into the vodka category and market forecast to 2027, buy the report here.
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