The Brazil market accounts for nearly 26% of the Latin American still wine market size. The market registered a compound annual growth rate (CAGR) of -2.1% during 2017-22 and 20% growth over 2021. According to GlobalData’s deep-dive analysis report, Brazil still wine market databook, red wine accounted for a notable share of 82% among various still wine segments in the market in 2022, followed by white wine. The report also provides in-depth analysis and market forecast to 2027. Buy the report here.

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According to GlobalData’s company and brand analysis, Cooperativa Vinicola Aurora, Vinhos Salton SA Industria e Comercio and Cancao Wines held significant shares in the Brazil still wine market in 2022. Concurrently, Sangue De Boi, Chalise and Aurora led in terms of brand market share. Cooperativa Vinicola Aurora had the leading market share by volume in 2022. Companies operating in the Brazil still wine market continue to use innovation to target gaps in product offering. Continuous tracking of market size and company performance is important to help competitors capture and maximize profits.

GlobalData’s channel analysis reveals that food & drinks specialists were the key channel of purchase for still wine, along with hypermarkets & supermarkets. Also, on trade recorded a notable growth during the COVID-19 pandemic, as consumers were forced to stay at home due to restricted movement opportunities.

Food & drinks specialists constituted the highest market share by volume in 2022. Consumers preferred this channel for its product assortment and competitive pricing. Hypermarkets & supermarkets was the next preferred channel in the Brazil market.

Among the top Latin American markets, Argentina accounted for the highest volume share in 2022, followed by Chile, Peru, Brazil, Colombia, and Mexico.

With a growing number of consumers seeking to experiment with novel products, manufacturers and brands need to constantly innovate their flavours and formulations to remain relevant and competitive. Additionally, the popularity of e-commerce has made it easier for shoppers to compare product features and offerings across different brands.

To further understand and explore GlobalData’s insight into the still wine category and market forecast to 2027, buy the report here.

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