The Poland market accounts for nearly 10% of the Eastern European sparkling wine market size. The market registered a compound annual growth rate (CAGR) of 5.2% during 2018-23 and 15% growth over 2022. According to GlobalData’s deep-dive analysis report, Poland sparkling wine market databook, other sparkling wine accounted for a notable share of 95% among various sparkling wine segments in the market in 2023, followed by champagne. The report also provides in-depth analysis and market forecast to 2027. Buy the report here.

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According to GlobalData’s company and brand analysis, Ambra, Bartex Bartol Sp. z o.o. sp.k. and JNT Group held significant shares in the Poland sparkling wine market in 2023. Concurrently, Dorato, Cin & Cin and Michelangelo led in terms of brand market share. Ambra had the leading market share by volume in 2023. Companies operating in the Poland sparkling wine market continue to use innovation to target gaps in product offering. Continuous tracking of market size and company performance is important to help competitors capture and maximize profits.

GlobalData’s channel analysis reveals that hypermarkets & supermarkets were the key channel of purchase for sparkling wine, along with food & drinks specialists. Also, convenience stores recorded a notable growth during the COVID-19 pandemic, as consumers were forced to stay at home due to restricted movement opportunities.

Hypermarkets & supermarkets constituted the highest market share by volume in 2023. Consumers preferred this channel for its product assortment and competitive pricing. Food & drinks specialists was the next preferred channel in the Poland market.

Among the top Eastern European markets, the Czech Republic accounted for the highest volume share in 2023, followed by the Ukraine, Poland, Romania, Hungary, and Bulgaria.

With a growing number of consumers seeking to experiment with novel products, manufacturers and brands need to constantly innovate their flavours and formulations to remain relevant and competitive. Additionally, the popularity of e-commerce has made it easier for shoppers to compare product features and offerings across different brands.

To further understand and explore GlobalData’s insight into the sparkling wine category and market forecast to 2027, buy the report here.

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