The Germany market accounts for nearly 18% of the Western European sparkling wine market size. The market registered a compound annual growth rate (CAGR) of -0.7% during 2017-22 and -7.41% decline over 2021. According to GlobalData’s deep-dive analysis report, Germany sparkling wine market databook, other sparkling wine accounted for a notable share of 92% among various sparkling wine segments in the market in 2022, followed by champagne. The report also provides in-depth analysis and market forecast to 2027. Buy the report here.
According to GlobalData’s company and brand analysis, Rotkappchen-Mumm Sektkellereien, Henkell & Co. Sektkellerei and Geschwister Oetker Beteiligungen held significant shares in the Germany sparkling wine market in 2022. Concurrently, rotkappchen, Kupferberg Gold and mm extra led in terms of brand market share. Rotkappchen-Mumm Sektkellereien had the leading market share by volume in 2022. Companies operating in the Germany sparkling wine market continue to use innovation to target gaps in product offering. Continuous tracking of market size and company performance is important to help competitors capture and maximize profits.
GlobalData’s channel analysis reveals that hypermarkets & supermarkets were the key channel of purchase for sparkling wine, along with food & drinks specialists. Also, on trade recorded a notable growth during the COVID-19 pandemic, as consumers were forced to stay at home due to restricted movement opportunities.
Hypermarkets & supermarkets constituted the highest market share by volume in 2022. Consumers preferred this channel for its product assortment and competitive pricing. Food & drinks specialists was the next preferred channel in the Germany market.
Among the top Western European markets, Germany accounted for the highest volume share in 2022, followed by Belgium, France, Austria, the UK, Switzerland, Spain, Norway, Italy, Sweden, Greece, Finland, Denmark, the Netherlands, and Portugal.
With a growing number of consumers seeking to experiment with novel products, manufacturers and brands need to constantly innovate their flavours and formulations to remain relevant and competitive. Additionally, the popularity of e-commerce has made it easier for shoppers to compare product features and offerings across different brands.
To further understand and explore GlobalData’s insight into the sparkling wine category and market forecast to 2027, buy the report here.