Wet cooking sauces inflation in Japan stood at 13.660% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 200 wet cooking sauces SKUs from companies such as Dolmio, Mae Ploy and Homepride that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Amazon Japan offered lowest prices of the total SKUs within the wet cooking sauces category from October through December 2023, followed by Asia Superstore and Seiyu. According to the analysis, the price range of $5 and below was the most competitive, with 94 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Amazon Japan had greatest share of lowest prices for individual SKUs in wet cooking sauces in Japan in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for wet cooking sauces category by the retailers tracked by GlobalData. Among variants, the tracker revealed green curry; paste and red curry; paste as the most popular (by number of SKUs) wet cooking sauces variants. These were priced 10.74% lower than the average price of a wet cooking sauces SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Amazon Japan, Asia Superstore, Seiyu, Costco Japan and The Flying Pig. According to the analysis, Seiyu had the lowest average unit price, while the retailer with the widest product assortment was Amazon Japan.
The report brings attention to the intricate pricing dynamics within the wet cooking sauces market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Amazon Japan, Asia Superstore and Seiyu stood out as prominent e-retailers, providing competitive pricing for a substantial number of wet cooking sauces SKUs. However, to comprehensively grasp wet cooking sauces market in Japan, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Japan wet cooking sauces market, buy the report here.