Wet cooking sauces inflation in Germany stood at 1.990% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2023, GlobalData monitored the pricing of 23 wet cooking sauces SKUs from companies such as Alnatura, Barilla and Edeka that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that EDEKA 24 offered lowest prices of the total SKUs within the wet cooking sauces category from October through December 2023, followed by Rossmann and Alnatura. According to the analysis, the price range of $5 and below was the most competitive, with 23 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, EDEKA 24 had greatest share of lowest prices for individual SKUs in wet cooking sauces in Germany in Q4 2023.
Analysis of the quarterly price data showed that no discounts were offered for wet cooking sauces category by the retailers tracked by GlobalData. Among variants, the tracker revealed organic; mango and curry sauce as the most popular (by number of SKUs) wet cooking sauces variants. These were priced 41.81% lower than the average price of a wet cooking sauces SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were EDEKA 24, Rossmann, Alnatura, and . According to the analysis, Rossmann had the lowest average unit price, while the retailer with the widest product assortment was EDEKA 24.
The report brings attention to the intricate pricing dynamics within the wet cooking sauces market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, EDEKA 24, Rossmann and Alnatura stood out as prominent e-retailers, providing competitive pricing for a substantial number of wet cooking sauces SKUs. However, to comprehensively grasp wet cooking sauces market in Germany, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Germany wet cooking sauces market, buy the report here.